How? Well, unlike most riddim releases coming out of Jamaica, Daseca has not leaked the riddim to numerous sound systems and radio deejays in order to give it that first push and get some ‘buzz’ going. Invariably, that has resulted in the riddims being posted and made widely available online via file sharing and illegal music sites and on forums – a factor that undoubtedly contributes to the genre’s typically weak [legal] sales figures. Beyond last night’s premiere on Hot97, there will be a premiere on Jamaican radio later this week and on the Jamaican entertainment scene at the popular Alliance Happy Thursdayz event. That aside however, Daseca are keeping a tight wrap on this new riddim, as they seek to prevent its widespread piracy, and encourage actual sales of the riddim via legal channels.
The Genesis riddim is distributed by Rockstone Media, and features tracks by Assassin, Mavado, Serani, Bugle, Aidonia, Kibaki, Raine Seville, Charly Black and T-Nez. On March 23, 2010, it will be widely available for purchase via popular online music retailers such as Amazon and iTunes. Will it mark a new beginning for dancehall music? This ultimately lies in the hands of the Jamaican music fans. On March 23, we encourage you to preview the riddim via your favorite [legal] music retailer, and buy it (or individual tracks off it) if you like it.
Below we’ve featured a short clip of the Genesis riddim; it was cut from last night’s live-to-air launch on Hot97 radio station.
Source - Dancehall.Mobi
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