…. “I
constantly try to find ways to allow my fans to play a part in my musical
journey”
Last year was a good year
for Jamaican Entertainment and an even better year for entertainer – Konshens.
It saw him releasing his critically acclaimed Mental Maintenance album which
wowed audiences the world over and secured top spots on most Reggae charts. He
made an appearance on America’s Next Top Model, toured everywhere from the Caribbean,
across America, throughout Europe and who could forget Africa. The year found
him being the golden voice on dancehall tracks; it was no surprise that his
name became synonymous with chart topper throughout the year. He penned his
signature at the end of the year by recording what many consider to be one of
the biggest hits to open the door to 2013.
The track -
Drink and Rave was written by Konshens in celebratory tone; commemorating his
success in an industry which is unexpectedly turbulent on a good day. The vibe
and energy of the song encourages enjoyment and is no surprise that it was
quickly accepted in the dancehall space.
Both Konshens
and dancehall's dynamic duo - Razz & Biggy (producers of the track) are
enthused about how well audiences have taken on to the song, this enthusiasm
has powered the initiative to give the song the added power of visuals, the
team has decided to produce not one but two videos to accompany the song, set
for production in early this year. The concept for the music videos will be –
‘Mad Memories’. One video will be solely for the fans and will allow them to be
global stars all courtesy of Konshens and the production team.
"Amidst all
the drinking and raving I try to never ignore the fact that the fans are the
real reason that I am in the position that I enjoy and I constantly try to find
ways to allow my fans to play a part in my musical journey", were the
sentiments of an ever well spoken Konshens. To this end the team has decided to
give the fans the opportunity to play integral parts in the music video, no
matter where in the world they are located.
Fans are being
encouraged to send photos and/or videos (length not exceeding 30 seconds) of
them and their real friends drinking and raving to drinkandrave@gmail.com . These
captures should embody the true essence of the song; showing the vibe and
energy of enjoying drinks and raving; a true celebration. The best photos and
videos will be added as ‘cut-aways’ during the production of the official fan
video for the song. The photo or video which is voted the ‘ultimate drink and
rave’ will win prizes courtesy of Konshens, Subkonshus Music and Razz &
Biggy. The winner will be chosen by the
team and weighed with the likes/votes tallied on the Razz & Biggy Facebook
fan page – www.facebook.com/razzandbiggy
.
To give an
understanding of how the team rewards their fans, a member of the Subkonshus
Music management team did not hesitate to mention that “the last prize winner
of a Konshens competition won an all expense paid trip for two; tourist style”.
These prizes should be just as good.
Submissions may be sent starting January 28,
2013 and will continue for two weeks; final submissions must be received on or
before February 10, 2013.
When commenting
on the plan for the video, half of the production duo – Razz saw it important
to state that “Though we endorse the ‘Drink and Rave’ movement we still want to
implore everyone to ensure that if they are drinking they do so responsibly”.
