Wednesday, November 11, 2009

Another Massive Dancehall, Theater Hit in New York

Irish and Chin's formula of dancehall and theater proved to be an enormous hit a second time around, as their recent staging of "Like Father Like Son" was a sold-out affair, which attracted revelers of all ages. Because of a strong street team and endorsement of IrieJam Radio, the play's presence was felt through out New York.

The massive turned out in droves to take in "Like Father Like Son." All in attendance soaked in the dancehall vibes of DJ Roy as they prepared themselves for the play's belly-busting laughter. From old to new selections, DJ Roy killed the crowd and gave them their money's worth. As tons of people poured into York College's auditorium in Queens, you could feel the excitement in the air. Given the recent state of the economy and stress in the nation, everyone was seeking wholesome, incident-free entertainment. And their craving was more-than fulfilled. So, at the end of the night, smiles embellished the faces of attendees.

To make the night complete, the cast of "Like Father Like Son" exceeded expectations, causing the audience to erupt in wall-to-wall laughter. Staging this play was definitely somewhat of a risk for promoters Irish and Chin, as it was not a huge hit in Jamaica first. Actually, "Like Father Like Son" was an older play, which preceded "Bashment Granny." To conquer this challenge, Irish and Chin capitalized on the "Bashment Granny" element.

"We had to approach the promotions of this play differently," says the play's promoter Garfield "Chin" Bourne. "Because the cast was much more famous then the play itself, we took advantage of that factor and promoted the play featuring a star-studded cast."

The play's all-star cast included the immensely popular Keith "Shebada" Ramsay, Maxwell "Maama Man" Grant, Gardfield "Badboy Trevor" Reid, Deon Silvera, Abigail "Babalita" Grant, Stede "Jooky Jam" Flash, Dainty "Angel" Bellafonte, Shemane Wisdom and Felisha Lord.

Irish and Chin boasted the largest staging of "Like Father Like Son" in the tri-state area. Their fusion of dancehall and theater was well received. Because other genre of music have merged with theater, Caribbean music shouldn't be any different. The promoters were criticized by hardcore fans for staging plays, particularly because of their extensive efforts dedicated to sound clash entertainment over the years. Clearly, this endeavor expanded Irish and Chin's audience. Namely, it captured a female fan base that was missing while staging clashes.

According to Garfield "Chin" Bourne, "Our music is not what it used to be -- it has become too dark and angry." "With all that we're facing in today's world, laughter is a necessity... I will always love sound clashing, but a balance is needed," the promoter added.

One can look forward to Irish and Chin being involved in many diverse events in the future. The company has tackled producing worldwide events, artist and sound system management, and now staging plays.

Source - Irish and Chin

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